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Consider using an offset printer for modern promotional items

Consider Using An Offset Printer For Modern Promotional Items

An offset printer based approach to large print jobs is always a good idea especially when your project involves promotional materials. One of the main purposes of a print campaign is to get your name and company presence out there into the world and making sure that your printed pieces are high quality as well as affordable is important. For many businesses, the advertising budget is the area that they mull over the most as they try to make sure they get noticed. Offset printing allows for a large number of great quality reproductions while making sure to keep the piece price within reason.

The ad pages that are sent out representing your business need to be crisp, clear, and colored correctly. Even if printed on thinner stock, the colors have to be accurate or else pictures of the items that you’re promoting in your ad will be offputting. No one will be moved to purchase food from a supermarket if the grapes in the pictures are orange and the milk is light blue. Unfortunately there are options for printing that don’t use the offset printer approach that seem to be better deals. The issues that show up in the final product for these cheaper options are dismaying and range from blurred text to mutated colors. When a promotional item goes out into the public representing your company you want it to be accurate and for nothing on the paper to distract from your message.

The other consideration that comes into play other than quality is affordability. Because an offset printer uses an alternate print surface that gets the print image from the actual printing plates there is a huge number of copies available from each run. Usually offset printing is the lowest bid on large runs since the setup cost for the job is spread out over the large number of copies. Often a print house that does not use offset printing will underbid a job in an effort to get the business. When the results fall short of the quality seen with offset, that plan usually backfires and the now savvy customer will go back to the tried and true affordable, high quality level of offset printing.

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