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Cut the clutter and streamline the marketing approach to the fortune hi-tech opportunity

Cut The Clutter And Streamline The Marketing Approach To The Fortune Hi-Tech Opportunity?

This article will strive to give an overview of benefits on the FHTM.net marketing opportunity by taking a more in depth look at their corporate site.

At first glance, the FHTM.net site is a lot like hundreds of other mlm opportunity sites–it is too busy and quite honestly it is confusing. As a first-time visitor, I found myself wondering what I was supposed to do. Buy products? Read a corporate press release? Enroll for the business opportunity?

Following up with someone who you have sent to visit a site like this one is very important. It’s vital to make sure they have found the information they need and understand what they have seen. On FHTM’s site, business opportunity and available products are mixed, making that oh-so-important information very hard to locate and decipher.

There is a corporate contact on the menu options, but no other web site engagement mechanisms, such as Twitter, Facebook or an email newsletter invitation. While there are some interesting ‘representative success stories’, there is not a search feature to locate distributors (at least not that is evident). There is also not an obvious way to become an FHTM representative…so I guess it’s back to the ‘contact’ form if you are curious about the business and wanting to locate a distributor in your area.

This site is little more than an electronic brochure. It gives the general idea, but if you’ve sent someone here to convince them of their bright future with FHTM, dont expect too much. Your continued effort and contact will probably be required to persuade them to part with that initial $299.

The Office Assistant service ($24.99/month) is mentioned, and is said to offer a video email system and a splash video page. Valuable tools such as options for customization, autoresponders and multiple landing pages are strangely absent.

Consumers, who have come to expect quality videos and audios along with ease of navigation of the web site, will quickly hit the back button through lack of interest. This type of corporate sales pitch is a common occurrence with network marketing companies and places distributors at a disadvantage when marketing online.

People who are serious about this type of business will need the most cutting edge tools to get ahead on the Internet. Videos, appealing designs to hook prospects, and effective ways to continue communication are key. Autoresponse systems (such as GetRepsonse or Aweber) can be invaluable as well.

The 7 Figure Networker System, created by Jonathan Budd for online network marketing entrepreneurs, includes the necessary elements for capturing leads and staying in communication with them about you and your business opportunity. This sysytem was also built with pay per click marketing in mind and offers the ability to create and track multiple landing pages.

With the ability to customize lead captures pages and track results of the pages, the 7-Figure Networker System is a flexible and powerful tool. It can be used to more effectively promote the Fortune Hi-Tech Marketing business opportunity.

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