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Dan kennedy marketing secrets – don't be defeated by wealth defeating habits

Dan Kennedy Marketing Secrets – Don't Be Defeated By Wealth Defeating Habits

Interviewer: Now, you talked about the worst of all wealth defeating habits, what is it, and what’s that principle?

Dan: Well, it probably is actually in action. The idea that thinking alone will do it, which found its way again into a very popular online documentary a few years ago, you know that you can sit under the tree and if you think the right thoughts, say Porsche will materialize and fall out of the tree in front of you, is severely flawed, right? And popular for obvious reasons, but severely flawed, so I grew up with profound work ethic. And you can overdo that too but still – I mean I got it that you need action, you need to make things happen, what you do matters. And there’s a principle that’s also there’s always something you can do.

And so I’ve a pair of cufflinks for example that were my dad’s that the initials on them stand for you can’t do business sitting on your ass. And it was one of his favorite mottos, you know that you’re better off getting out there. Norma Schwartz who spoke immediately ahead of me on the Success Tour for a couple of years, he talked about how motion in the wrong direction is better than no motion at all. Because it’s easier to correct if you’re in motion that it is to get started. So off of getting started is like everything. I mean do something, almost anything is better than doing nothing.

And the whole process of wealth attraction I mean, money response to movement. Trump tells this story and I had very similar-I empathize with it. So Trump talks about one of the times that he was financially embarrassed, you know the newspapers are full of his eminent demise and every thing’s going to hell in a hand basket. And so his natural temptation as anybody’s would be, is to like hide out. You know like go out and get yourself beat up, right?

And so he would rather come home, stay home, eat a pizza, watch TV, just the rest of us would but nothing good could come of that. Hence, on goes the talks and out to the gala of the evening, to be seen and be seen being confident and meet, greet and talk and something good could come of that. At one time I was running a company that I took over that was hemorrhaging money, it basically produced red ink. It’s really what it did. And sort of an embarrassment in its industry at the moment and much gossiped about, and much criticized, and so the temptation is, skipped at industries’ convention that year, right? But nothing good can come of that, right? The only possibility for good is to be there and be visible and be active and do something.

So probably the worst happened, back to your question, is the habit of inaction for whatever reason. But action always throbs in action.

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