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The top 5 ways to make money with info products

The Top 5 Ways to Make Money with Info Products

Copyright (c) 2009 James Roche

Info Products are hot. Studies show the info products are now a 11.9 BILLION dollar industry (and growing at a rate of 7.9% every year!) If you’re not packaging the knowledge in your head into info products, then you’re leaving piles of money on the table. There are five top ways to make money with info products (some may surprise you.)

1. Credibility

Picture what happens to you when people see your name and photo on the cover of your very own info product. Your credibility skyrockets! (Not to mention your own confidence soars to the sky.)

Even if the info product is a free give-away, you can still make money. Here’s how: people are more likely to hire YOU over any of your competitors because you’ve proven to be the expert in your field. Your info product puts you in a whole other league than the rest in your field. People will come to you and pay more for your services because you’re published.

2. List Building

This is a long term strategy to make money with info products. The idea is to offer a free and enticing info product like a Special Report or audio CD on your website in exchange for the visitor’s name and email. With their contact info you have a potential goldmine at your finger tips. Because, over time, that one visitor could buy multiple programs and services you offer.

Wealthy entrepreneurs always think of the long term value of their leads. Don’t think of getting a customer to make a one-time sale. Think instead of making a sale for the long-term value of a new customer. That’s why giving away a simple info product for free makes sense long term.

3. Sell Online

If you offer a product people want badly – you’re set to do very well financially. At this very moment, there is a member of your target audience looking online to find solutions to their problems – solutions that YOU have. And if you packaged your knowledge into an info product and sell it online, chances are they will find you.

You can create your info product once and get paid for it over and over again. The trick to success online with info products is offering a specific solution for a specific problem to a specific audience.

4. Sell Your Info Product To Your List

This is the best way to make money with info products because your own list will likely buy from you again and again. It’s easier to sell to an existing client than trying to sell to a total stranger.

There are two keys to success when selling your info products to your own list. The first is growing that list! The larger the list, the more sales you’ll make – simple math. The second is growing your relationship with your list. A small list of people who know, like and trust you is far more valuable than a large list of people who don’t know you at all.

5. Speaking

When you speak people instantly feel connected to you. If you delivered a powerful talk that makes your audience hungry for more, you’re likely to sell a ton at the back of the room after your talk.

Speaking is also an excellent way to grow your list. Collect business cards from everyone attending and raffle off one of your products at the event. The cost of the product is nothing compared to the value of dozens of new leads to put in your database. The best way make more sales with info products is to combine all five methods above. It’s easy because they all work together naturally. I encourage you to take a topic you know your audience wants the most and create your info product around it. Simply put on a teleclass, record it and package it up as an info product. People are waiting right now for you to show them the way – and they will pay you very nicely for making their life easier.

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