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Today’s recession: thinning the herd

Today’s Recession: Thinning the Herd

The Recession is on everyone’s mind. When is it going to end? How long will it last? Who’s to blame? Blah, blah, blah.

And while I do not doubt we’re in a recession, or that everything is hunky dory, I don’t think the recession is a ‘bad thing’. I know, maybe I’m nuts. But today I want to take a moment with you to look at the recession in a different way. In a more positive light, if you will.

In 1859, Charles Darwin wrote a book called The Origin of Species. Darwin’s book introduced the theory that populations evolve over the course of generations through a process of natural selection.

Natural selection is when a species becomes stronger and survives because it is able to ADAPT. If the species does not adapt, it soon dies off.

Well, isn’t this recession just a form of natural selection? Listen, when this recession is over (and it will end) there will be fewer morons in every field imaginable. Less poorly monitored and managed car manufacturers, mortgage brokers, and financial institutions. Less corrupt politicians (though there will still be too many). And, yes, less lazy, lethargic entrepreneurs.

That’s the beauty of natural selection. Only the strong survive!

So, will you be one of the strong that survive and thrive? Or, will you be one of the morons to leave via natural selection? The choice is yours!

So, how do you guarantee your safety as an entrepreneur? Adapt.

When it comes to adapting for survival, we have to figure out what we need to keep and what we need to eliminate. Here are 2 techniques to help you adapt in this natural selection forcing recession:

1. Contract Your Marketing Efforts and Eliminate Waste

Some of your marketing efforts are costing you time, energy and money. The trick is to find out which ones …and then get rid of them. Fast!

Contracting your overall efforts by eliminating these time, energy, and money sucking marketing strategies will help you position yourself better and help you adapt.

2. Expand Your Marketing Efforts and Explode!

Once you’ve eliminated the waste, it’s time to find the most productive and effective marketing strategies and expand on them as fast as possible.

While your competition is pulling back and waiting, now is the time to push forward and take massive action. Remember, the strongest survive.

Now is the time to adapt. Now is the time contract your waste and expand as fast as possible. Now is your time to not only survive, but thrive. Leave no doubt! You’re the strong…you will survive.

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