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Using business directories in the health sector

Using Business Directories In The Health Sector

For people who are newly setting up business in the medical industry, getting good business contacts is absolutely vital. Prior to setting up business, networking can help to find such contacts, but for most people a faster and more extensive resource is necessary.

This is where business directories come in. These directories list all kinds of businesses, which will include those allied to the medical industry. For example:

  1. Nursing homes and hospitals. Area-wise listings of nursing homes and hospitals are useful for patients as well as for allied businesses.
  2. Ambulance services. Listings should not only contain the serviced area, but also types of ambulances – mobile burn units, cardiac units etc
  3. Pharmaceuticals. Here, it is important to stay in touch with distributors of the major pharmaceutical brands. Most pharmaceutical stores deal with multiple pharm. agents – one from each major brand.
  4. Surgical equipment
  5. Orthopedic and other aids

Running any business also requires the services of insurance companies, accountants, PR personnel, HR personnel and so on. Being able to contact PR companies and recruitment agencies at short notice can dramatically decrease the time required to complete the staffing process.

The health industry also includes a number of alternative therapies, which practitioners of pharmaceutical industry also need to know about. Some of these are:

  • Homeopathy
  • Ayurveda
  • Psychology/Counselling
  • Psychoanalysis
  • Reiki and aura cleansing
  • Hypnosis

These methods, and many others, are sometimes recommended to people for whom pharmaceutical drugs are unadvisable or come lower in preference. Physiotherapy, too, is an essential component of the health industry.

Sometimes, it is necessary to find distributors or suppliers of some highly niche products. For example, there may be exactly one factory in the country which specializes in a particular type of prosthesis. A business directory can help people locate this factory without resorting to long, possibly fruitless searches.

Health and safety related classes can also be found on the health section of business directories. Health and safety training is necessary for at least one or two people in every workplace, and for most people engaged in potentially hazardous occupations such as construction work or childcare.

Having information such as this available online is useful for a large number of reasons. The first and most obvious advantage is speed – things that would take weeks to find out by word of mouth or letter now take seconds, or minutes. Secondly, the sheer size of the database we call the Internet is far greater than any library on earth. Thirdly, attaining visibility on the Internet is much easier, which means that startup companies can make their way into the limelight by investing only a fraction of the time they would have needed before the Internet came around.

Not only health: in all sectors of business, online directories can increase efficiency to unimaginable extents.

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