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College student marketing

College Student Marketing

If you have a product that you feel may be of some interest to college students, you may want to become a partner in college marketing with Barnes & Noble (B&N). For the last forty years B&N has been running book stores on major college campuses. They have ten thousand student employees working in more than three hundred campus book stores that serve about four million students.

To promote the success of your product, B&N student employees will build a relationship with top college decision makers on your behalf. If you partner with B&N you will have access to all of the campus events online, in the stores, in cafes and all of the places the students meet or congregate.  As a B&N partner your product will go where the students go because your business will be in detail, around the interests of the college student.

Are your interests in advertising or promotion; in promoting your product around the campus; experiential or event marketing; or are you interested in marketing your product by way of email or online. Whichever marketing interest you choose, as a partner B&N can help market your product.

What individual or event program is your product suited for: is it appropriate for orientation of the new student as he visits the campus with a parent; is it appropriate for the spring or fall semesters; or will it be most useful to the future of the graduating student. If you know where your product would be best suited, then B&N will market your product in accordance. However, if you do not know the appropriate place for your product, than B&N will guide you to the place that would be best suited for your product.

Unless you are thoroughly familiar with the college market you will have no idea how your product would fit into the average college student’s needs and wants. B&N and their student employees work together daily, which gives them an enlightened awareness of the entire college experience. B&N has the attention of the decision makers of the various colleges as well as being aware of the needs and desires of the average student. Such a combination makes it easier for your product to perform on target.

B&N has the technology with which to track your product and its results in the college market. Therefore, with marketing guidance from B&N your product will be well integrated and will result in a successful run in the college market.

B&N knows that in order for your product to be successful, and for its needs to be specifically met, flexibility is important. That is why, when you partner with B&N you can be certain that your product’s each and every detail is followed thoroughly. B&N programs are not only implemented by their student employees they are efficiently run by their student employees. Partnering with B&N today will assure that your product will be place in every college campus on which it would be most effective.

Find out more about College Marketing by clicking here!

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